# Game changer Go-to-Market Strategy Initial User Acquisition: Game changer's initial focus is on targeting the high crypto adoption rate in the ASEAN region, which includes countries such as Vietnam, Indonesia, and the Philippines, encompassing a population of approximately 670 million people. The plan is to secure a user base in this region and gradually expand globally. Onboarding Initial Point Suppliers: To build the Game changer ecosystem, the company aims to partner with fragmented indie game companies one by one. In the long term, this strategy will expand to include mainstream games and platforms. These strategies demonstrate Game changer's intention to strategically acquire a substantial user base in crypto-enthusiastic regions and form partnerships with point suppliers to create a robust and sustainable ecosystem. In the initial phase, Game changer plans to kickstart recruitment targeting its existing Southeast Asian Key Opinion Leaders (KOLs) with a combined follower base of one million individuals. The objective is to onboard a minimum of 100,000 users as initial members of the Game changer community. To facilitate its entry into the Southeast Asian market, Game changer has established a close collaboration with a robust partner, BLOCK ASIA Labs. BLOCK ASIA Labs, known for its numerous successful ventures and partnerships in the Southeast Asian market, is a leading FinTech & Web3-focused accelerator, positioned to lead in Southeast Asia. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://game-changer.gitbook.io/game-changer-whitepaper-v0.1/game-changer/game-changer-go-to-market-strategy.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.